Stores Opening promotion // Footfall
Objectives
SoLow campaigns were conducted in four different cities over the span of a few months, with the initial objective of promoting the upcoming openings of new stores.
Following the opening dates, footfall traffic to these stores was measured to assess the impact of the awareness campaign.
Campaign approach:
- Audience targeted: people interested in purchasing party-store products
- Store-locator creatives leading to the newly-opened store
- Targeting leveraging both awareness and footfall advertising
Results
- Visits: 5k
- Unique Users: 290k
- CTR: 0.30%
For the awareness aspect of these campaigns, our primary focus was on maximizing Unique Users to achieve the widest reach possible. The total count of Unique Users reached approximately 290k.
Regarding footfall, utilizing store-locator featured creatives enabled us to measure around 5k visits, with an average engagement rate of 0.30% across all flights.
Considering the nature of the store and the products it advertised, we instructed SoLow to group the products, combining them into a few banners rather than overspending on individual banner creation for each product. We also provided guidance on advertising explicit content, ensuring adherence to guidelines, and covering any swear words associated with the promoted products. This approach guaranteed that none of the desired products were prohibited from running due to strict ad regulations.
Are you interested in running a campaign that is able to measure footfall results?